Memento Moooi Medley animation and digital assets

Moooi, 2022

Memento Moooi Medley is the narrative centerpiece of the Memento Moooi Wallcover collection, launched in 2022. This soft and cloudy hero pattern appears across various Moooi products, including carpets, accessories, animations, retail displays, stationery, and digital experiences.

As the designer of the original pattern, Haapio Creative also developed a looping storytelling animation, which was prominently featured during the collection's launch campaign and at the Moooi Showroom during Milan Design Week 2022. Additionally, elements from the pattern were utilized to create an engaging Moooi AR experience, 3D animal videos, and assets for social media campaigns.

Witnessing the narrative world of these charming extinct animals come to life across different products and digital platforms was incredibly rewarding. It felt like bringing these creatures back to life in a modern, creative context.

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Client: Moooi
Creative Director: Christie Wright
Visuals & Animation: Haapio Creative
See more: moooi.com