Welcome to Haapio Creative

Haapio Creative is a design studio dedicated to crafting unique visual experiences. Founded by Tuuli Haapio, a designer with nearly 15 years of expertise in textile, fashion, product, and design industries, we blend artistic vision with strategic execution.

Tuuli, who holds an MA in Textile Arts from Aalto University and a BA in Visual Communication, has worked multiple years at H&M’s headquarters in Stockholm and as a print and concept designer in Amsterdam. In 2015, she joined Dutch designer Marcel Wanders’ studio, where she worked on projects for prestigious global brands, advancing to senior designer and project leader roles.

Today, Tuuli leads Haapio Creative from her hometown of Helsinki, and serves as a project-based designer for renowned Dutch brand Moooi. Her work—spanning prints, patterns, product illustrations, animation, and conceptual designs—has graced luxury hotels, high-end surface material collections, and Japanese beauty products worldwide, to name a few.

Guided by a spirit of adventure, cultural appreciation, and humanistic values, Tuuli embraces curiosity and a passion for learning at the core of Haapio Creative. At its best, design is a collaborative journey where each party discovers something new. By partnering with a network of skilled freelance professionals, Haapio Creative offers comprehensive design solutions tailored to each client's unique needs. We welcome all inquiries and look forward to collaborating on experimental, ethical, and unique projects.