what we do
We believe that every design should tell a story. To the adventurous souls ready to embark on a creative journey, we offer a landscape where your story is woven into strokes and patterns. With a seamless blend of artistry and commercial know-how, we specialize in creating bespoke surface patterns, product illustrations and comprehensive concept solutions that captivate and inspire.
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Bespoke spatial surface design extends the magic of your brand’s identity into physical spaces, creating a comprehensive customer experience. Whether it’s a retail store, showroom, exhibition, or boutique hotel, custom-designed surfaces transform ordinary spaces into extraordinary experiences.
Haapio Creative's custom-made designs can be found in many international hospitality projects, from Central America to Europe and the Middle East. We work flexibly with a wide range of materials and applications, for both hard and soft materials such as carpets, tiles, glass, metal, wood, and upholstery fabrics.
Additionally, we can create matching marketing assets for launch campaigns, following a storytelling concept that brings the interior design to life and makes it easy to market.
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Haapio Creative has developed concepts and key visuals for a wide range of product design projects and launches. We work closely with your marketing and communication team to translate the essence of your brand into compelling visual elements that can be seamlessly applied across various mediums, from physical to digital and motion.
In product and packaging design, our strength lies in adding value and enhancing appeal through narrative illustration, balanced material and color choices, and on-brand pattern design.
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With 15 years of experience working with global fashion, home textile, and high-end design brands, one of our core competencies is designing and coordinating product collections that align with both the commercial and aesthetic needs of our clients. We focus on strengthening brand identity and communicating concepts that translate seamlessly into visually appealing campaigns.
We have successfully designed multiple on-brand wallpaper, tile, fabric, and carpet collections for retail. Additionally, we offer art direction and collection coordination services to help retail brands elevate the visual impact of their collections to the next level.
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Building on all the visual elements mentioned above, we offer art direction and concept creation services for brands looking to develop their next product or collection within a storytelling framework. We craft visually compelling directions to guide your team through the next steps or create key visuals that position your product within a holistic storytelling environment.
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why
Differentiation - Engagement. Custom designs set your brand, product or space apart from competitors. This differentiation is crucial in crowded markets where standing out is essential. Captivating designs draw attention and engage audiences, increasing the effectiveness of marketing efforts and driving higher conversion rates.
Brand Value - Consistency. Who doesn't want to be known for their commitment to quality and appreciation for details? Bespoke designs increase brand value and ensure perception that justifies premium pricing and fosters customer loyalty. To maximize this impact, we advocate for a 360-degree holistic approach, integrating custom illustrations across all brand elements, both physical and digital. A cohesive design approach across all touchpoints strengthens brand recognition, memorable image and trust.