Visual Identity for Moooi x Every Human Campaign

Moooi, 2023

Haapio Creative was entrusted with designing the animations and campaign visuals for Moooi’s "Create Your Own Room Fragrance" campaign in collaboration with Every Human, the creators of Algorithmic Perfumery.

Through this AI-guided digital experience, users can curate a bespoke room fragrance that embodies their personality and home ambiance. We visualized different scent sensations with multilayered "auras," using color and shape to create cohesive visuals that seamlessly integrated into the digital experience. The animation snippets were featured across web and social media channels, as well as at the Salone del Mobile 2023 showroom, where the experience was introduced to a broader audience.

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Client: Moooi
Partner: Every Human
Creative Director: Christie Wright
Visuals & Graphics: Haapio Creative
More information: moooi.com