Extinct Animals Playing Cards

Moooi, 2023

We are thrilled to present the Extinct Animals Playing Cards, a unique and fun project opportunity we had in collaboration with Moooi and Theory 11.

The project began by developing a conceptual story for each face card animal family and designing all systemic design assets, such as the pip icons and characteristic illustration elements. The animal shapes were drawn based on Moooi's iconic extinct animal collections.

Each face card tells a little story, featuring a protagonist animal with its unique characteristics, surrounded by nature-inspired props. The cards are printed on high-quality stock with a smooth finish, ensuring a premium feel and professional durability.

The design extends to the beautifully crafted tuck box packaging, which showcases a rich and intricate Menagerie pattern and elegant gold typography. Whether you're an avid card player or a collector of unique designs, the Extinct Animals Playing Cards are sure to enchant and inspire.

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Client: Moooi
Partner: Theory 11
Creative Director: Christie Wright
Design & Illustrations: Haapio Creative
Photographs: Moooi & Theory11
More information: moooi.com