Nanso Home Collection

Nanso 2019-2021

Founded in 1921, Nanso is a Finnish clothing brand renowned for its bold patterns, high-quality loungewear, and classic Finnish design. In 2020-2021, the brand expanded into the home textile market, launching a licensed range of home products.

We had the privilege of contributing to the development of this exciting new product segment. We designed trend and color guides, crafted collection and product proposals, and created marketing materials for the purchasing department and retailers. It was a rewarding experience to help shape the vision and direction of this extension of Nanso's iconic design heritage.

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Client: Nanso
Creative Director: Noora Niinikoski
Concept & trends, coordination, visual communication, surface pattern design adjustments: Haapio Creative
Visuals: Tuuli Haapio & mix of inspiration images
Patterns: Nanso